Packaging

The PPWR demands more than understanding the rules: it's about conformity assessment, materials and recyclability in practice. Discover where companies get stuck today.

With the arrival of the PPWR (Packaging and Packaging Waste Regulation), it is not only the rules on packaging that are changing, but also the way responsibilities are divided along the chain.

With the introduction of the Empowering Consumers for the Green Transition (ECGT), the role of sustainability claims is shifting fundamentally. Where such claims used to be primarily a marketing tool, they are now becoming a compliance responsibility.

The PPWR (Packaging and Packaging Waste Regulation) is the new European regulation on packaging, which will come into force on 12 August 2026. With this regulation, Europe aims to achieve a fundamental shift: less packaging waste, more circularity and stricter control of materials and claims.

Sustainability claims have become an important commercial tool in recent years. At the same time, this has led to an increase in vague, exaggerated or hard-to-verify communication. With the introduction of the ECGT Directive (Empowering Consumers for the Green Transition, 2024/825), Europe aims to put a stop to this.

Delegated Regulation (EU) 2024/1141 of 12 June 2024 provides that the abbreviation 'EC' must be replaced by 'EU'.

In 2025, new European legislation comes into force with major consequences for the use of bisphenol A (BPA) and other bisphenols in packaging and food contact materials.

The new version of BRCGS Packaging Materials: key changes and obligations Since 28 October, the new version of BRCGS Packaging Materials has been available, bringing several notable changes and...

Managing your business and the products you make in an environmentally conscious way continues to grow in importance.

Everyone knows the expression “doing something the French way”, meaning a sloppy, half-hearted job.