AMNorman is a leading independent competence, advice and training partner.
mission
As an independent Flemish competence, advice and training partner for companies
in the food and animal feed sector we want to create clarity with a hands-on
approach. In other words, we convert complex regulations and legislation into
user-friendly practices that work for your company.
Our final goal: to provide
companies with sufficient knowledge, expertise, optimisation and implementation so
they are able to operate independently and with enough knowledge for the long term.
vision
- We deliver tailor-made solutions respecting your company’s DNA, culture and way of working.
- Efficiency is the guiding principle throughout all our services.
- A next step - if this is your preference - is making sure you can use the system independently in the long run.
- We focus on training the involved employees. Besides this we deliver all documents we developed in editable formats.
- People are at the focus and are the most important factor in implementing result-driven quality systems. Coaching, training and communication are crucial.
- By integrating quality management in all processes we guarantee better commercial results.
- Simplicity and transparency are at the basis of a smooth integration.
- Our Normanisten are worth their weight in gold. That is why we choose for long-lasting collaborations and investments in coaching. This way we create polyvalent consultants with specific expertise.
- Continuity, versatility and competence are distinguishing factors of our qualitative service.
- Involvement of employees is very important. Designing together the future of our company, that is what we are going for.
- We believe in entrepreneurs. Young companies and start-ups will have all of our support.
- Quality speaks for itself. In all we do, quality is crucial. Our Normanisten know what
they are doing and leave nothing to chance. Their expertise guarantees quality from
advice to execution.
values
passion and drive
The heart stands for passion and symbolises the tenacity and love for the work.
respect, mutual confidence and integrity
The hexagon symbolises honesty, truth, connection and reliability, all the strengths of
AMNorman.
sense of responsibility
The gear defines the sense of responsibility everyone at AMNorman feels in order to
get the ‘machine’ turning, making sure every customer experiences quality and
professional service.
certification
AMNorman is Qfor-certified.
This is a standard for quality of coaching and advisory
institutions. The Qfor quality certificate is given to those who comply with strict
quality norms and is based on a satisfaction survey among our customers, carried
out independently by third parties.
Qfor certification is also a requirement to provide
training and advice as an Alimento recognised company. This way companies from
the Joint Committee 118 (workers from the food industry) and 220 (employees from
the food industry) can get subsidies for coaching and advice given by AMNorman.
Download the certificate.
AMMNorman is ISO 9001 certified.
Download the certificate.
AMNorman is a laureate of the Voka Charter for Sustainable Entrepreneurship.
At AMNorman, we place great importance on sustainability. That's why we have implemented the Voka Sustainability Charter. This charter helps us take concrete steps towards more sustainable business operations, taking people, the environment, society and the economy into account. In this way, we actively contribute to a better future for everyone.
Ons sustainability policy is built on several strong pillars that emerged during the audit:
- "A strong culture that allows you to retain your employees for the long term, with a focus on talent development and participation within the company!"
- "Working together with your employees to find ways to minimise your footprint in your day-to-day operations, without compromising the elements that allow you to serve your customers smoothly."
- "Strengthening awareness among all your stakeholders of the topics you are an expert in (such as sustainable packaging materials), so that your stakeholders can turn your knowledge into maximum impact."
Download here the laureate recognition.

member of
together with Quality Coaching
In order to optimise our service we decided to collaborate with Quality Coaching.
This means more expertise, a wider service range and an even better guidance. For
all quality and food safety issues you can rely on us. Win-win!
The choice for Quality. Coaching was no coincidence. Both companies have profound complementary
specialisms and on top of that believe in the same approach: offering excellent
quality and a way of working focused on people, not systems. We also prefer local
anchoring to an international collaboration.
So AMNorman and Quality Coaching join forces. We keep on functioning as separate organisations retaining our own identity
and approach but we will make each other stronger. In short, 1+1=3.
AMNorman climbs to position 31 at Trends Gazelles
Every day, we share knowledge about legislation, quality and food safety in the food and feed sector with passion and drive. Our mission is clear: to inspire, strengthen and help companies move forward.
That commitment hasn't gone unnoticed. This year, we are once again recognised by Trends Gazelles, the ranking of fast-growing companies that have a positive impact on the business climate in their region.
And we keep climbing. Our evolution:
2025 – position 31
2024 – position 46
2023 – position 38
2022 – position 69
This recognition is above all thanks to our team, our clients and partners who work with us every day to build strong, future-oriented companies in the food and feed chain.
Together, we keep growing. Together, we keep making an impact.

