The Packaging and Packaging Waste Regulation (PPWR), officially Regulation (EU) 2025/40, redraws the rules for packaging across Europe. Most provisions apply from 12 August 2026, with further obligations phased in until 2040. For companies that produce, use or place packaging on the European market, the question isn't whether they need to act, but when and how.
On Thursday 10 September 2026, AMNorman, SGS and Filipack are jointly organising a free PPWR seminar in Antwerp. During this afternoon session, you'll get a clear, practice-oriented explanation of the new 2026 packaging rules, PFAS in packaging and food contact materials, and concrete solutions to bring your packaging in line with the PPWR in good time.
PPWR seminar: practical details
- When: Thursday 10 September 2026, 3.30pm - 7.00pm
- Where: Van der Valk Hotel Antwerpen, Luitenant Lippenslaan 66, 2140 Antwerpen
- Price: free of charge (limited places)
- Organisation: AMNorman, SGS and Filipack
Why attend?
The PPWR is fundamentally changing how packaging is designed, produced and placed on the market. During this PPWR seminar, you'll get:
- A clear overview of EU packaging legislation and the key deadlines, from 12 August 2026 to 2040.
- Insight into the regulations on PFAS in packaging and the test methods for food contact materials.
- Concrete, proven solutions on packaging recyclability, packaging reuse and recycled content.
- Answers to the questions that really matter: who is responsible, what changes for your packaging, and how do you prepare your organisation for it?
Don't wait until the 12 August 2026 deadline draws closer. Companies that start their PPWR journey now avoid last-minute changes to their packaging and processes.
Who is it for?
This PPWR seminar is intended for anyone who holds responsibility for packaging within their organisation:
- Packaging professionals
- Quality managers
- Regulatory affairs managers
- R&D managers
- Sustainability managers
- Buyers
- Production companies and food companies
- Any company that produces, uses or places packaging on the European market
In short: any organisation that wants to know now about the PPWR and its practical impact on its own packaging.
Programme 10 September 2026
3.30pm - Welcome & registration
Welcome with coffee and a networking opportunity.
4.00pm - PPWR: the legislative framework for packaging · Legislative · NL
AMNorman · Ruben Haleydt, Teamlead Packaging
- From PPWD to PPWR: scope and timing (Regulation 2025/40)
- Timing and implementation deadlines (12/08/2026 - 2040)
- Reduce: minimisation, banned formats, reduction targets
- Reuse & Recycle: reuse targets and Design for Recycling
- Mandatory use of recycled material & EPR
- What does this mean in concrete terms for your organisation?
4.25pm - PPWR & PFAS in packaging: testing and compliance · Legislative · ENG
SGS · Oliver Buchholz, SGS Environmental Analytics
- What is PFAS and why is it under scrutiny?
- PFAS in food contact materials: compliance and test methods
- Regulatory requirements and SGS's practical approach
4.50pm - Coffee break & networking
An opportunity to talk with the speakers and partners.
5.05pm - From PPWR requirements to solutions · Solution-oriented · ENG
IWK Verpackungstechnik · Lucien Kuhs & Ralf Metz
- How IWK translates regulatory requirements into proven practical solutions
- Concrete application cases from the market
- Machine innovations for sustainable packaging materials
5.30pm - Sustainable packaging solutions in practice · Solution-oriented · ENG
Volpak · Eduard Aguirre, Senior Packaging Advisor
- Stand-up pouches, flat pouches, stickpacks: applications in pet food, dairy, healthcare, sauces
- Mono-material films, paper-based and compostable solutions
- VolpakLabs: testing, validation and material partners
- Technical challenges with sustainable materials and Volpak's answers
5.55pm - Q&A & closing remarks · Closing
Joint questions to all speakers.
6.05pm - Networking drink
Informal chat with speakers and participants.
Practical information
- Date: Thursday 10 September 2026
- Time: 3.30pm - 7.00pm
- Registration deadline: 3 September 2026
- Location: Van der Valk Hotel Antwerpen, Luitenant Lippenslaan 66, 2140 Antwerpen
- Price: free of charge
- Organisers: AMNorman, SGS and Filipack
- Language: the talks are given in Dutch and English (see programme)
- Cancellation/no-show: participation in this PPWR seminar is free of charge. Unable to attend after all? Please let us know in good time. If you cancel after the registration deadline or fail to show up, a fee of €50 will be charged.
Frequently asked questions
What exactly is the PPWR?
The PPWR (Packaging and Packaging Waste Regulation) is Regulation (EU) 2025/40, the new European regulation on packaging and packaging waste. It replaces the former directive and imposes binding obligations on all companies that produce, use or place packaging on the market.
From when does my company need to comply with the PPWR?
Most provisions apply from 12 August 2026. A number of obligations, such as those relating to recycling targets and recycled content, are being phased in until 2040.
Who is this PPWR seminar for?
For packaging professionals, quality managers, regulatory affairs managers, R&D managers, sustainability managers, buyers, and any company that produces, uses or places packaging on the European market.
Is participation in the seminar free?
Yes, participation is completely free. However, if you cancel after the registration deadline or fail to show up, a fee of €50 will be charged.
In which language is the seminar held?
The talks are given in both Dutch and English; see the programme for details per session.
Where and when does the seminar take place?
On Thursday 10 September 2026, from 3.30pm to 7.00pm, at the Van der Valk Hotel Antwerpen (Luitenant Lippenslaan 66, 2140 Antwerpen).